Communication is a struggle when we aren't speaking the same language.

Technical and business oriented minds rarely think alike. And, that's a good thing. Because we believe that diversity is key to innovation. But, rigid processes, old school, silo-type thinking, and ineffective communication make things sticky. Slowing, even stagnating, the new product development process.

Meet BRIDGE Founder, Melissa Christenson, a curious and nimble innovator who navigates back and forth between the R&D/ Operations and Marketing/Strategic Management sides of the business with the confident ease that comes from developing and launching hundreds of products over a 20+ year career. Yet, she still gets downright giddy about the discovery and design process. #nerdalert #momchemist #girlsinscience

"Every new project sparks a joy-filled journey of imagining possibilities. And though the road is rarely without its bumps, some even Minnesota-sized potholes, it's worth it in the end."

Partnering with a select group of both emerging and established natural, organic, and clean beauty, wellness and lifestyle brands, BRIDGE leverages the best of Melissa's dual R&D and Marketing expertise to help organizations design, develop and deliver innovative new products with an agile and collaborative process.